Tuesday, November 8, 2011

Facing the Bridge Dilemma

I’ve become an activist. No, I haven’t joined the Occupy Wall Street movement. Instead, my dissent is directed at the Sherman Minton. In other words, I’m not worried about brokers. I’m worried about broken bridges.

An angry southern Indiana commuter
Having your life disrupted for months will do that to you, particularly when there’s no end in sight and seemingly no one cares about it as much as you do. While the Occupy Wall Street crowd has captured the country’s imagination, those of us concerned about the Sherman Minton bridge toil away in relative obscurity.

As a PR guy, I set out to change this. I figured the Sherman Minton movement needed an iconic image to energize it … a modern-day southern Indiana equivalent of the couple kissing in Times Square on VJ day. With my mission at hand, I grabbed cardboard from an old Coke case, a couple of Sharpies, a digital camera and my adventurous 14-year-old son. I carefully stenciled my message across the cardboard: “Will Work 4 Bridge.” I put on my suit, as if going to work, which isn’t so easy these days. Then we sought out the perfect backdrop, scouting multiple locations. My son shot several pictures of me with my sign, including some at the base of the bridge near the river and others a little closer to the inaction. Like all good counter-culture types, we operated in stealth mode, attracting very little attention.

The fruit if our labor is shown here. I think we’ve done a pretty fair job of capturing the frustration of my family and many fellow Hoosiers. Now, we’ll just have to wait for the celebrities and CNN to join us.

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