Thursday, September 23, 2010

The Curious Case of Jimmy Johnson

I was watching a NASCAR race on television recently when former Dallas Cowboys' coach Jimmy Johnson appeared during the commercial break wearing a driver's suit and promoting a male enhancement product called Extenze. Talk about a guy who must be -- excuse the expression -- hard up for money.

Can you imagine the agent who had the cojones to pitch male enhancement to Jimmy Johnson? “I've got an offer here for you, coach. It's going to be really big."

That's certainly a game changer when it comes to your personal brand. With this spot, Johnson has essentially gone from a coach who won championships in both the NCAA and NFL to a guy who has some issues south of the border. Ditto for Johnson's former NFL colleague, Mike Ditka, who previously pitched Levitra, an impotence drug.

I yearn for the good old days when sports personalities appeared in beer ads screaming "less filling" and "tastes great." If Dick Butkus had problems below the belt, he sure didn't bother to share it with us.

The Extenze commercial is the second curious decision Johnson has made lately. Johnson also has been taking part in this season’s "Survivor." Let's hope his stay in Nicaragua is not too short.

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