Thursday, July 8, 2010

The Power of a Good Story

As a former journalist and current public relations practitioner, I consider myself, above all else, to be a good storyteller. As such, I appreciate a well-told story. I heard one the other night from the guy sitting next to me at the B.B. King concert.

The guy told me he always remembered one person from his grade school above all others. Her name was Tammy. On those rare occasions whenever he ran into someone from grade school, the conversation always turned to Tammy.

Fast forward many years. I’m guessing he’s been married and divorced by then. He pops into a party. He’s not at his best. He’s been hitting it a hard lick all weekend. To his surprise, he runs into no one other than the oft mentioned Tammy. They reconnect.

“The rest,” he says, motioning to his wife, “is history.”

Maybe it was the open bar, but that seemed like a good story to me. It was simple, yet powerful.

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